PME : motiver par la reconnaissance

La motivation pour les PME tient parfois du parcours du combattant. Pour dynamiser ses équipes commerciales, le retour sur investissement reste le prérequis numéro 1 d’un gérant souvent perdu dans la jungle des possibilités.

Entre rendez-vous professionnels, tâches administratives et multitude de sujets opérationnels à régler, la vie du gérant de PME tient parfois autant de la course de fond que de la course contre la montre. Il serait pourtant dommage de négliger le management, et particulièrement la motivation des commerciaux et des salariés en général, premiers ambassadeur de votre marque.

Le salaire : un outil parmi d’autres

Le contexte est à la modération salariale notamment dans les PME (enquête d’Aon Hewitt 2015). Et si  le pouvoir d’achat reste un critère décisif pour les salariés (Baromètre Edenred-Ipsos « Bien-Être et motivation des salariés » 2016), il n’est pas le seul levier de motivation. On pourra citer par exemple :

–          La recherche du sens dans le travail, qui manque cruellement aux salariés victimes de « brown-out », cette nouvelle maladie professionnelle provoquée par la vacuité totale des tâches effectuées.

–          L’esprit d’entreprise, qui peut aller de pair avec l’envie de suivre un leader, un projet collectif et de développer des valeurs communes entre l’entreprise et ses salariés.

–          La reconnaissance, qui permet au collaborateur de se sentir à sa place dans l’entreprise, de considérer sa mission comme importante, de savoir qu’on lui fait confiance.

Misez sur la reconnaissance

En tant que gérant de PME, la reconnaissance accordée aux salariés est un élément primordial de votre marque-employeur. Elle peut porter sur de nombreux aspects de la vie de l’entreprise et du collaborateur :

–          Les résultats bien-sûr ; il est courant et pertinent de récompenser la performance et l’atteinte des objectifs. C’est la raison qui vient peut-être la première à l’esprit, mais ce n’est pas la seule.

–          La personne en elle-même ; ses valeurs, ses qualités humaines et professionnelles, sa bonne humeur… Tout en sortant du strict cadre du travail, c’est un levier de reconnaissance essentiel.

–          Ses pratiques dans le cadre de l’entreprise ; entraide avec ses collègues, participation aux temps forts de la société…

–          Son investissement dans le travail, sa créativité et ses initiatives ou prises de position sur les missions qui lui sont confiées. C’est la reconnaissance de l’effort fourni, de manière générale. Même un échec – s’il est méritant – peut donner lieu à une reconnaissance du travail fourni.

Les « preuves » de reconnaissance

Le chèque cadeau est un classique indémodable de la reconnaissance, qu’elle soit collective ou individuelle. Il permet, ainsi que la carte cadeau son pendant dématérialisé, de donner des preuves de reconnaissance pour féliciter ou fêter un événement particulier.

N’oubliez toutefois pas d’accompagner votre politique de récompense. Concrètement, en accompagnant votre budget « chèques cadeaux » d’un environnement propre à optimiser la reconnaissance :

–          Créez un contexte favorable, en réunion individuelle ou d’équipe, prenez le temps d’expliquer ce que vous récompensez par ce geste (un objectif atteint, une belle vente, un événement ?…)

–          Faite de ce moment un véritable échange. Vos salariés doivent pouvoir s’exprimer à leur tour, évoquer leurs succès et axes d’améliorations.

–          Prolongez la dynamique positive, par exemple en évoquant les prochains projets à venir, les challenges ou objectifs qui attendent l’équipe dans les semaines ou mois à venir.

Et surtout : soyez sincère et bienveillant, la portée du moment n’en sera que plus forte.



Publié le 13/12/2016

18,626 thoughts on “PME : motiver par la reconnaissance”

  1. Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Great. I’m also an expert in this topic so I can understand your hard work.

  2. I do accept as true with all of the ideas you have offered for your post. They are very convincing and can certainly work. Still, the posts are too brief for novices. Could you please prolong them a little from next time? Thank you for the post.

  3. I will immediately snatch your rss as I can not find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Please permit me recognise in order that I may just subscribe. Thanks.

  4. Wonderful paintings! This is the kind of info that are meant to be shared around the web. Shame on the search engines for no longer positioning this submit upper! Come on over and discuss with my website . Thank you =)

  5. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such great info being shared freely out there.

  6. I am not sure where you are getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for excellent information I was looking for this information for my mission.

  7. Thanks , I have recently been searching for info about this topic for ages and yours is the best I’ve found out till now. But, what concerning the bottom line? Are you sure about the source?

  8. I simply wanted to say thanks again. I’m not certain the things I would’ve carried out in the absence of these points provided by you regarding such field. It was before a real daunting difficulty in my view, nevertheless considering the very skilled style you treated the issue took me to jump with fulfillment. Extremely grateful for the advice and then expect you comprehend what a great job that you’re putting in training the rest all through your site. Most likely you’ve never met all of us.

  9. Great weblog right here! Additionally your web site a lot up fast! What host are you the usage of? Can I get your associate link in your host? I desire my site loaded up as fast as yours lol

  10. It¡¦s really a great and helpful piece of information. I¡¦m satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  11. Whats Going down i’m new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I am hoping to give a contribution

  12. You can definitely see your expertise within the work you write. The sector hopes for more passionate writers like you who are not afraid to mention how they believe. Always go after your heart.

  13. Undeniably believe that which you said. Your favorite justification appeared to be on the net the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks

  14. I have to get across my admiration for your generosity supporting persons who really want assistance with the area. Your very own dedication to getting the message all over has been extraordinarily functional and has in every case enabled ladies like me to reach their endeavors. Your new helpful publication signifies a great deal to me and far more to my colleagues. With thanks; from each one of us.

  15. I like what you guys are up also. Such clever work and reporting! Keep up the superb works guys I¡¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂

  16. hello!,I like your writing very much! percentage we be in contact extra about your post on AOL? I require a specialist on this area to solve my problem. Maybe that’s you! Having a look forward to peer you.

  17. I am just writing to make you be aware of what a superb encounter my friend’s princess found reading your site. She picked up such a lot of details, most notably what it’s like to possess an incredible coaching nature to make other people just grasp chosen specialized matters. You really did more than my expected results. Thanks for delivering those good, safe, edifying and even easy guidance on the topic to Lizeth.

  18. Excellent blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  19. I think this is one of the most important info for me. And i’m glad reading your article. But should remark on few general things, The website style is great, the articles is really excellent : D. Good job, cheers

  20. Sick and tired of being bored? There’s nothing at all good to watch on TV these days. How many cat videos can you watch at YouTube? What you really want is some live adult entertainment. That’s what is all about. It’s 24/7 excitement like you’ve never seen before. Check it out and tell a friend. Something this good needs to be shared.

  21. This is a free auto approve list that I made two days ago. It’s my hope to post new free lists daily. I’m not sure that I’ll be able to do them seven days a week. That’s the goal right now. Thanks for taking the time to read this and get to work building some backlinks!

  22. You’re not going to be able to take your eyes off of these babes. Each and every one of these girls are super hot. This is the one site where you can have an unlimited amount of fun. That site is and you’re going to want to bookmark it.

  23. The weekend is fast approaching and that means you’ve got plenty of time to relax. Spend some of your downtime with a sexy lady. You’ll be amazed by just how much fun it can be. There are plenty of them to choose from at That site is literally loaded with babes.

  24. Weekends were made for spending time with cam girls. Not just any cam girls. The ones at are super hot. These are the girls who you drool over. Have yourself a good time with these beauties. You’ll definitely have a smile all over your face afterwards.

  25. Super! Interesting informations over this website. I spent 1 hour looking for such tips. I will also share it with some friends interested in it. Finished with the job done, I will visit some online Webcams. Thank you very much!!